Objectives
- Deliver a vibrant TV commercial that excites consumers.
- Showcase the thrill of winning with engaging visuals.
- Create adaptable campaign content for TV and digital.
- Drive nationwide participation in the promotion.
Pre-production
Storyboard refinement, casting of energetic young talent, and pre-visualizations for VFX integration.
Production
Dynamic gimbal shots, multi-camera setups, and high-speed sequences integrated with visual effects.
Post-production
VFX compositing, energetic sound design, and creation of cutdowns for TV and digital.
Partners & Stakeholders
Hariss International Ltd, TBWA, Grate Make Films, and cast members representing youthful Ugandans.
Key Achievements
Delivered a vibrant promo with 130K+ YouTube views in three months.
General Impact
This project demonstrated Grate Make Films’ strength in fast-paced, consumer-driven advertising, combining storytelling, VFX, and campaign energy to deliver a standout promo.
Impact
Created nationwide buzz, boosting participation and reinforcing Boom’s brand presence.
Social Media Reach:
- YouTube: 130K+ views in the first three months.
- Instagram: 60K+ reel views from brand and influencer promotions.
- Facebook: 75K+ campaign views across promo posts.
- X/Twitter: 15K+ interactions with #BoomKyakala2.
- TikTok: 55K+ views from user-generated “Boom Kyakala” promo challenge.
Project Info
| Client | Hariss International Ltd (Boom Energy Drink) |
| Agency | TBWA |
| Ugandan Production | Grate Make Films |
| Campaign | Boom Kyakala 2 Promo |
| Release | 2025 |
