Objectives
- Raise national awareness about counterfeit cement.
- Reinforce Hima Cement as the trusted, original brand.
- Deliver emotional, story-driven visuals.
- Adapt the campaign across TV and social media.
Pre-production
Script refinement, casting of multigenerational talent, and location scouting for authentic family settings.
Production
Cinematic visuals, warm lighting, and powerful sound design created a touching advert.
Post-production
Editing with emotional pacing, branded motion graphics, and final Hima Cement messaging.
Partners & Stakeholders
Hima Cement, Ears Agency, UNBS, and Grate Make Films.
Key Achievements
Created a national awareness campaign with 350K+ views within two months.
General Impact
This project showcased how film can drive social impact. It elevated Grate Make Films as a partner in advocacy and corporate responsibility campaigns, boosting trust in Uganda’s creative advertising industry.
Impact
Sparked national discussions about counterfeit products and strengthened Hima Cement’s brand authority.
Social Media Reach:
- YouTube: 350K+ views in the first two months.
- Instagram: 45K+ reel views on Hima Cement’s page.
- Facebook: 100K+ impressions across official brand and advocacy groups.
- X/Twitter: 18K+ mentions and retweets on #BuildRightUG campaign.
- TikTok: 20K+ awareness clips created by influencers and advocates.
Project Info
| Client | Hima Cement |
| Agency | Ears Agency |
| Ugandan Production | Grate Make Films |
| Campaign | Counterfeit Awareness |
| Release | 2025 |
