Objectives
- Produce a high-quality music video that aligns with Coca-Cola’s brand.
- Showcase influencer engagement and youth culture.
- Deliver event coverage and social-ready edits.
- Strengthen the connection between artists and the brand.
Pre-production
Concept refinement, set design planning, choreography, and logistics for event coverage.
Production
Music video shot with vibrant sets and performances; event coverage with multi-camera setups capturing influencer activities.
Post-production
Editing, color grading, sound mastering, and fast-turnaround cutdowns for social media.
Partners & Stakeholders
Coca-Cola, Coke Studio Africa, Humble Management, Zulitums & Fik Fameica, influencers and lifestyle personalities.
Key Achievements
Delivered a branded music video and influencer content that gained digital traction.
General Impact
The project merged music and brand storytelling, showing Grate Make Films’ strength in corporate collaborations and expanding our reach across African youth culture.
Impact
Boosted brand engagement in Uganda, expanding Coca-Cola’s cultural footprint.
Social Media Reach:
– YouTube: 500K+ views on Coke Studio Africa’s official channel.
– Instagram: 120K+ reel views across artist and Coca-Cola accounts.
– Facebook: 90K+ views/shares on Coca-Cola East Africa’s page.
– X/Twitter: 25K+ engagements during launch week.
– TikTok: 80K+ views from influencer clips and dance challenges.
Project Info
| Client | Coca-Cola / Coke Studio Africa |
| Agency Partner | Humble Management |
| Artists | Zulitums, Fik Fameica |
| Ugandan Production | Grate Make Films |
| Filming Date | Sep 2023 |
